THE POWER OF OUR BRANDS
By establishing SIJ Group brands we achieve a uniform classification of a wide range of steels, produced under the aegis of the SIJ Group by our associated undertakings. A joint appearance under the aegis of the SIJ Group brands will release new market potential and strengthen our development power. An individual brand represents an identifiable group of steels and products, which serve a clearly defined application and at the same time reflect the superior quality of SIJ Group products. Every brand is characterised by the letters SI, middle name and three dots. The letters SI are derived from the name of the SIJ Group, thus connecting these. The three dots represent our three values. The middle brand name describes the properties of each steel group and products bearing the brand name. Brands are instantly recognisable and fully embrace SIJ Group steel products.
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STORY ABOUT OUR BRANDS:
THE BEST THINGS IN THE WORLD ARE MADE OF SLOVENIAN STEEL
Products made by the Slovenian Steel Industry – the SIJ Group – are integrated into countless other products and industries that shape our daily lives. And what is more, they make our lives better. Everything starts with us, the people. With people who come from the seemingly cold steel industry. With people who love and respect what we do, and who look forward to going to work in the morning. With people who, based on their years in the industry, know how to enhance their knowledge through state-of-the-art. This is the power of the SIJ Group and our invaluable capital that ensures stable economic growth and success. SIJ Group products rank among the world's best. An innovative culture, the development of advanced high-strength steel grades and stability of the production process keep pushing the boundaries of the possible. Therefore, we are proud to say that the best things in life are built of our steel, Slovenian steel.
THREE VALUES THAT BRING US CLOSE TOGETHER
The SIJ Group is composed of associated companies; therefore, a renewed visual identity represents the strengthening of the entire Group and global recognition of the SIJ brand. Part of this is symbolised by the three dots on our company logo or on the logos of all products and service brands of the SIJ Group. Three dots, three values that bring us closer together and make us stronger. Each of which, separately but, at the same time, together, symbolise our flexibility, diligence and reliability.
WE BELIEVE IN FLEXIBILITY
We know how to listen to our customers, not just hear them. We strive to understand and meet their needs and to dedicate ourselves and make our products as adaptable and flexible as possible. Together we forge open and genuine partnerships. This clears the way for unique solutions that enable us to meet our challenges.
The desire to learn new skills, knowledge, and to make bold discoveries is deeply rooted in us. We are aware that innovation and an innovative culture are the steel industry's key success factors if it is to remain successful. That is why we have been diligently working to accept new challenges and improve our skills.
KEEPING OUR PROMISES
Compliance with agreed delivery deadlines, the delivery of products and services, are sacrosanct for us. Customers can always depend on our reliability and conscientiousness. A promise fulfilled is highly appreciated in the global market - something we have also learned to appreciate.